Information Architecture Institute

Integration: Designing for Tomorrow

Sep 30-Oct 2 | Philadelphia, PA
Early Bird Registration Closes September 1 | Program Announced on August 1
Register Now

Who Are These IDEA2010 People?

A small corps of volunteers passionate about the future of society and systems. These are the people who sacrifice their free time, and generously donated their talent. Their hope: to make IDEA2010 an inspiring, practical forum for exploring the ways design affects society unlike any other.

  • Michael Carvin - @mcarvin

    As IDEA2010’s local organizer, Michael’s passion led the IAI to choose Philadelphia and the Independence Seaport Museum as the site for this year’s conference, handling all the due diligence with the Museum and local hotels and keeping the volunteers on track. He runs BracketUX, a user experience strategy, research and design business, and is the 2010 Chairperson of PhillyCHI, Philadelphia’s local chapter of ACM’s SIGCHI.

  • Adam Connor - @adamconnor

    Assisting in organizing the conference's break-out activities this year is Adam Connor. With his partner in crime, Joan Vermette, Adam is working to make sure that attendees get more than just a long list of notes out of all the great material this year's speakers will be bringing. Combining his interests in film, animation and interaction design, Adam works as a Senior Experience Designer for Mad*Pow.

  • Abby Covert - @Abby_the_IA

    Abby Covert is IDEA10's Producer. Spreadsheets, conference calls and gantt charts get her hot under the collar. When she isn't herding UX cats, she is the voice of user experience for Draftfcb, a large advertising firm based in Chicago.

  • Holly Grigalunas - @grigalu

    Holly is helping the IDEA2010 team out with their various writing-related needs. She lives in Chicago, where she heads up the nascent writing team at envisionit media, inc.

  • Dan Klyn - @danklyn

    Dan Klyn is assistant producer for curation of speakers and panelists for IDEA10. He teaches the information architecture course at the School of Information at the University of Michigan, and blogs about IA and such at

  • Jonathan "Yoni" Knoll - @yoni

    Yoni brings the IDEA2010 Web experience to life with an arsenal of coding skills. Based in New York, he is the Principal of Infinity Plus One Consulting, focusing on UX strategy, experience design, and interactive development. He can be found at

  • Michael Leis - @mleis

    Michael corrals the concepts driving IDEA2010 and translates them into the marketing, content, and sponsorship chutes. He leads an eponymous strategic consultancy focused on helping brands activate passionate relationships through technology in Philadelphia: He is the Vice President, Digital Management Director at Draftfcb.

  • Brad Nunnally - @bnunnally

    Brad preaches about the greatness of IDEA 2010 from the rooftops of Twitter and Facebook. Based in St. Louis, MO he is a User Experience Consultant at Perficient focusing on user research and prototyping. He occasionally writes a blog post at

  • Brad Simpson - @simplybrad

    Brad is responsible for the design that frames your experience throughout the IDEA2010 website and collateral. When he’s not lending his considerable design expertise to IDEA, he is a Creative Director at Element79: helping brands be relevant and engaging for their customers. Dive deeper into Brad’s formidable design skills at

  • Russ Unger - @russu

    The driving force behind IDEA2010 programming, speakers, and… everything else. Russ is a User Experience Director for Happy Cog, and can be found online at

  • Joan Vermette - @jayeffvee

    The best thing about a single-track conference is that it allows the group to focus on one conversation - that is, if you build in enough time and the right activities to foster and develop that conversation.

    In service of that aim, Joan is leading the team devising break out sessions for IDEA2010 - that is, when she's not cranking out screen designs as fast as she can think 'em up. She works from under the wing of the the awesome team at Mad*Pow.

  • Todd Zaki Warfel - @zakiwarfel

    Todd is the founder and principal designer at messagefirst, a design consultancy located just blocks away from IDEA2010. Todd sees every problem as a design challenge, an opportunity to fix something that’s broken, a perspective that will serve him well as he oversees the experience planning of IDEA2010, ensuring all attendees will have a true taste of Philadelphia.