The Information Architecture Institute
A conference on designing
complex information spaces of all kinds.
New York City, October 4 and 5, 2007

Bruce Sterling, opinion extravaganza

If Kalin opened the door, Sterling ran through the door, tore the door down, peed on it, and then, to the applause of the crowd, set it on fire. In a rambling 30 minute well received opinion extravaganza, he began by reflecting back at the conference with tidbits from the talks: short quotes delivered out of context and with dramatic, but sarcastic, inflections.

The intent seemed a combination of mild ridicule, curiousity, reflection of our narrow focus, entertainment, and a reminder of how serious (too serious) we take ourselves.

But I wondered: Could you ever have an effective conference that was not vulnerable to this kind of exercise? (e.g. Couldn’t he have done the same exercise in the closing comments at a medical, construction, sports, legal, or novel writing conference, or any conversation where people were trying to share knowledge & opinion with each other?). But again, perhaps that was part of his point too: I don’t know. The talk moved through ideas in spirals, with high velocity and low structure: I’m uncertain about what he thought his points were.

If there was a conceptual anchor, it was this: there is a world of more serious problems that need to be dealt with: Some are reflected in worldchaning.com (a book he took time to promote), but more generally in how economies fail to transition out of dependence on things. He asked us, as designers, architects, visualizers, to fix this problem: to fix it now. That it was this gap that everything hinged on and he passionately emplored us to take action (admiting that the how of this request, was, well, hard to figure out).

He wandered in and our various sub topics (the role of voids in design, the inevitable failure of all attempts to design things or fix the world, and others I did not catch) entertainingly eviscerating various sacred cows and white elephants - although he mentioned he wasn’t going to soft-shoe the crowd, his charmingly wise-ass delivery was so disarming that in a way, he did effectively soft-shoe through much of the talk: I don’t think his points had time to strike their full depth, their coating of humor and passion slowing their penetration, until he had left the stage.

Other notable quotes:

“If you cut up the present, the future bleeds through” - W. Burroughs

“(They say) since there are 50 million blogs, some of them have to be good. Well, No. That’s like saying if you have 50 million toasters, some of them have to fly at supersonic speed.” - B. Sterling

“If love is your only metric, it’s your Achilles heel.” - B. Sterling

- Scott Berkun

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