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IDEA 2009

Who Are These IDEA2009 People?

A small corps of volunteers passionate about the future of society and systems. These are the people who sacrifice their free time, and generously donated their talent. Their hope: to make IDEA2009 an inspiring, practical forum for exploring the ways design affects society unlike any other.

  • Russ Unger - @russu

    The driving force behind IDEA2009 programming, speakers, and… everything else. Russ is the director of experience planning (user experience) for Draftfcb, and can be found online at

  • Brad Simpson - @simplybrad

    Brad is responsible for the design that frames your experience throughout the IDEA2009 website and collateral. When he’s not lending his considerable design expertise to IDEA, he is an associate creative director at Draftfcb: helping brands be relevant and engaging for their customers. Dive deeper into Brad’s formidable design skills at

  • Mario Bourque - @mariobourque

    More than simply IDEA2009 lead organizer, Mario’s passion led the IAI to choose Toronto and MaRS as the site for this year’s conference, handling all the due diligence from assigning team members to keeping the volunteer army on track. He is the Manager of Information Architecture and Content Management for a leading solutions and technology provider to the passenger transport industry, and has an online home at

  • Will Evans - @semanticwill

    Misanthrope, iconoclast, and the Man behind the Information Architecture for the site you’re on right now. Will is the director, experience design for Twin Technologies in Washington, DC His thoughts and expertise are available at

  • Jonathan "Yoni" Knoll - @yoni

    Yoni brings the IDEA2009 Web experience to life with an arsenal of coding skills. Based in New York, he is the Principal of Infinity Plus One Consulting, focusing on UX strategy, experience design, and interactive development. He can be found at

  • Michael Leis - @mleis

    Michael corrals the concepts driving IDEA2009 and translates them into the marketing, content, and sponsorship chutes. He leads an eponymous strategic consultancy focused on helping brands activate passionate relationships through technology in Philadelphia:

Credits: MaRS (venue images), David Armano (social influence circles). | © 2009 The Information Architecture Institute